I love Mountain Dew Livewire.
I life in Greensboro and for a long time I have not been able to find Livewire in the stores. The solution to this was once a month going to Virginia with a co-worker and buying a month's worth. This was good on one sense because I didn't drink too much soda. The two hour trip was maybe not so worth it. Regardless I love Livewire.
If you are unfamiliar with Livewire is is basically Mountain Dew with orange Icey-Pop like flavoring. They are amazing when really cold, and quite god when warm. They are about the same color as orange Fanta and pack the MD punch of Caffine and Orange Juice. Mmmmmmmmm.
Well I just discovered that I can order Livewire at a local grocery store. Now my trips to Va are over and I am just a little sad about that. I actually found that by being less available I enjoyed what I had more, now once again I am taking them for granted and not enjoying them as much.
I suppose this just works with the human condition that when something is worked for it is sweeter. If somthing is rare it is worth effort to get. McDonalds did this with the McRib which was marketing genius. Between McRib releases I would forget how nasty those things were and instead think about pork, onions and a sloppy sauce.
Posted by Rob at March 7, 2007 10:11 AM