Blogging goes Corporate, the pay isn't bad either.
Jeff Williams sent me a link in email to a slash dot article linking to this Wall Street Journal article about blogging for a corporation.
So if we sell out and blog for the man we can make $40K or better? Tempting.
I mean why not take the man's money. If we have to lie on the clock we can always go to an internet confessional after hours under an alias. Of course, it may be that you find yourself working for a great company doing really exciting work and you never have to lie to the stockholders and the public. That would be a great job.
Some places seem to be more freewheeling in what you write about, a couple must be approved before publication. This could be a problem. If you spend a week going back and forth with a manager over the content of a blog piece that has fallen into "editing hell", not only will the article fail, but the blog will fail, and the blogger will quickly lose interest and move on. Readers can spot slick copy a mile away, and what works for blogs is their conversational spontaneity. Readers of blogs want to be spoken to, not pitched to.
So I just typed "blog" into Monster.com and I came up with 23 hits. Huh.
Woah! Check THIS out!
Go blog young man, go blog.
